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HARPER'S BAZAAR ARABIA

From Paris Fashion Week to counting Beyoncé as a client, and now a bold new chapter in the Middle East – Zufi Alexander introduces her new Thee Other Bag, discussing the future of fashion technology and what it really takes to build a luxury brand

Since founding her eponymous luxury handbag brand in 2004 and debuting at Paris Fashion Week, Zufi Alexander has designed for Louis Vuitton’s private members’ club, served as Creative Director of French luxury house Morabito, and seen her pieces carried by Beyoncé, Cate Blanchett, Sienna Miller and Alicia Keys. Named New Accessories Designer of the Year at London Fashion Week and recognised as a Rising Star by the Financial Times, Alexander has spent two decades building a career that sits confidently at the intersection of craftsmanship, culture and commerce. Now she is back with two significant moves at once.

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